Natural & Nutraceutical Products Shenzhen 2025

As a grand year-end event in the health and nutrition industry, the "2025 Shenzhen International Health and Nutrition Supplements Expo", co-hosted by the China Chamber of Commerce for Import and Export of Medicines and Health Products and Shanghai UBM Sinoexpo Co., Ltd., successfully concluded at Shenzhen World Exhibition & Convention Center (Bao'an New Venue) from December 16 to 18, 2025! Once again, the expo brought together elite forces of the global health industry, showcased cutting-edge products and the latest technologies, and pointed out new directions for future development.

The HNC Shenzhen Health & Nutrition Expo not only provided exhibitors with a valuable platform to showcase their brands and expand markets, but also brought industry-leading information and cooperation opportunities to professional visitors; it not only witnessed the vigorous vitality of the health industry, but also stimulated new momentum for the health industry in South China and even across the whole country.

The exhibition venue was bustling with a vibrant atmosphere, where major exhibitors showcased their star products and latest technologies one after another. Committed to exploring new industry insights and promoting track diversification and dimension variety, the HNC Shenzhen Health & Nutrition Expo covered almost all aspects of the health and nutrition field, ranging from domestic and overseas dietary supplements, tonic and health products to innovative meal replacements, sports nutrition products and functional foods.

This diverse product matrix has not only built a broad stage for exhibitors and provided abundant options for professional buyers, but also led the new trend of healthy consumption.

Medicinal and Edible Homology Tonic Zone

This zone focuses on displaying characteristic tonic products including dietetic medicinal foods, traditional Chinese medicine OTC drugs, Cordyceps sinensis, ginseng products, Ganoderma lucidum, Ejiao, food for special medical purposes, chlorella products and bee products. These products not only embody the wisdom and heritage of traditional Chinese culture, but also integrate innovative elements of modern technology, providing consumers with more efficient and convenient health solutions.

Cosmeceutical and Edible Homology

Derived from the concept of "medicinal and edible homology", "cosmeceutical and edible homology" has pioneered a new trend, with oral beauty products garnering widespread attention. The exhibition area for natural, green and plant-derived cosmetics in the venue keeps expanding, focusing on current popular topics such as anti-aging, soothing, nourishing and repairing, and bringing a brand-new experience to all exhibitors and visitors.

Bee Products Zone

As a treasure of traditional dietary tonics, Chinese bee products lead the global market in both export volume and value, earning extensive recognition and demand internationally. The specially-established Bee Products Zone at this expo brings together commercial entities spanning the entire honey industry chain in China, from breeding and deep processing to branding, and looks forward to the high-quality development prospect of Chinese bee products.

Japanese Elderly Care Pavilion

Outstanding Japanese elderly care product and service enterprises, led by Citrus Co., Ltd., Harmony Co., Ltd., G Clinic (Ginza, Tokyo) and Yurala Co., Ltd., showcased a wide range of products and services covering health management, cutting-edge medical technologies and related products, operation and management of elderly care facilities, aging-adapted products, elderly assistive devices, care services, and elderly-friendly facility design, injecting an international perspective into the development of the industry.

In addition to the dazzling array of exhibits and themed exhibition zones, nearly 20 high-level forums, thematic conferences, trade exchange meetings and new product launch events—covering topics such as policies, marketing, R&D and channel connection—were held successively.

On-site, elites from all walks of life including leaders of industry associations, scholars from top universities, experts from scientific research institutions and influencers from well-known media platforms gathered together. They provided profound insights and inspirations for exhibitors and visitors, and injected strong impetus into the sustained prosperity of the health industry.

In addition to the dazzling array of exhibits and themed exhibition zones, nearly 20 high-level forums, thematic conferences, trade exchange meetings and new product launch events—covering topics such as policies, marketing, R&D and channel connection—were held successively.

On-site, elites from all walks of life including leaders of industry associations, scholars from top universities, experts from scientific research institutions and influencers from

well-known media platforms gathered together. They provided profound insights and inspirations for exhibitors and visitors, and injected strong impetus into the sustained prosperity of the health industry.

The 14th Nutrition and Health Industry Development Forum, the flagship forum carefully built by the expo for more than a decade, continued to empower the industry. It analyzed the industry prospects from multiple dimensions including industry hotspots, policy orientations, R&D innovation, and market channels.

The 2nd New Nutrition Science Conference 2025 was dedicated to promoting in-depth interdisciplinary and cross-field cooperation. Its academic viewpoints, scientific research achievements, and technological innovations are leading the wave of industry transformation.

The National Apiculture Conference brought together experts and scholars from the entire bee industry chain to discuss hot topics such as apiculture development, bee product quality and safety, and marketing, boosting the high-quality development of China's apiculture industry.

The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Healthy Lifestyle Forum saw insightful exchanges around cutting-edge issues including proactive health management, precision nutrition, and chronic disease management, envisioning a new future for "Healthy China" .

HBIF Shenzhen Sourcing Conference | 2025 Health Industry Innovative Marketing Conference focused on public-private domain conversion strategies, shared practical cases of blockbuster products, addressed pain points in brand marketing transformation and product innovation bottlenecks, and helped enterprises achieve sustainable growth.

Other key events such as the 2025 Nutrition and Health Industry Cross-boundary Forum—Opportunities, Challenges and Innovation and the High-quality Development Forum for the Medical Device Market provided new ideas for enterprises to achieve innovative development and sustainable growth, and explored technological expansion in the medical device sector.